Hands On Fractional Sales Leadership for Startups
Expertise for a fraction
Most don't succeed
Startups are hard
Data indicates that only about 19% of startups in Europe that achieve seed funding go on to secure Series A funding within 36 months
Hiring for a full time sales leader who has the experience and expertise to migrate from founder led sales to a repeatable, scalable and effective salesforce is a luxury most can't afford.
Giving this responsiblity to someone that is going to be learning on the job presents risks. Getting it wrong or taking too long to get it right enough aren't viable options.
What is Fractional?
Cost effective and low risk
Fractional CROs/VPs Sales offer startups cost-effective, expert leadership without the expense of a full-time hire. Professionals with proven success in scaling businesses, who can implement growth strategies quickly and know what good looks like. We come in on a part-time basis to fit the needs that your company in order to succeed to the next level of growth. The goal of any fractional CxO should be to get the company to a point where they need that role full time.
From fractional CRO/VP Sales, you should expect a focus on:
- Driving Revenue Growth: Implementing proven sales strategies, methodologies, process and tactics.
- Optimise Costs: expert sales leadership on a part-time basis, reducing the need for costly full-time hires and minimizing overhead expenses.
- Flexibility and Scalability: adjusting their level of engagement based on current needs and business growth. This flexibility means startups can scale their sales efforts up or down without the commitment of full-time employment contracts.
How we help founders achieve Go-To-Market fit
Sales Management and Coaching
Incremental improvements done consistently overtime have an exponential outcome. Operating cadence, accountability, discipline and enablement help foster a winning culture.
- 1:1's, pipeline reviews, coaching sessions
- Co-selling with reps and leadership
- Owning critical opportunities
- Deal strategy reviews
- Hiring guides
- Career pathways
Evidence Based Frameworks
Highly experienecd in implementing sales qualification frameworks, methodologies and measurement models. We take the guess work out and replace with processes, systems and data.
- CRM/sales tools review and recommendations (SFDC, Hubspot)
- Sales methodology and qualification frameworks (i.e. Challenger, MEDDIC)
- Data model mapped to customer journey and lifecycle (from lead to expansion)
- Sales metrics and leading indicators
- Forecasting
Go-To-Market Strategy
Each startup is unique in the variables of people, product and position in the market. We will first identify quick wins and agree on the overall sales strategy, including:
- Total Addressable Market to Ideal Customer Profile to Persona development
- Pricing, packaging and channels
- GTM organisation structure, roles and responsibilities
- Unit Economics: CLV:CAC
- Sales targets and commission plans
Who We Are
At ReVAmp, we are passionate about helping founders achieve their vision. We provide hands-on fractional sales/GTM leadership to your startup, delivering a responsive, integrity-driven approach to building, managing and motivating your customer facing organisation. Our goal is to help you build the foundations and embed the sales motions for sustainable growth.
Paul Albert
Fractional CRO/VP Sales
After 20 years in software sales, with 10 in leadership I've decided to follow my passion, helping founders realise their commercial vision.
I've had the privilege of leading sales in a number of high-growth innovative companies and have achieved the £0-£10M ARR journey multiple times. From bringing Alida (then Vision Critical) into the European market, building Zappi from the ground up, re-focusing Kaisa (Freespee), scaling Payhawk from 30 people in sales, success, partnerships, pre-sales to 110 in a year to lastly helping Rest Less find both product and go-to-market fit, I've got a few hoodies.
I love getting my hands dirty being in field with reps talking to customers. seeing slack channels light up with wins and seeing people grow into the best versions of themselves.
I am most passionate about creating a culture of winning by instilling consistency, accountability, coaching, discipline, enablement and importantly, fun.
Book a 30 Minute Discovery Call with me here to learn if I can help your start up scale up.
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